The excellence of made in Italy in women’s shoes. In 1986 driven by a constant search for elegance and dedication to work, Michele Lopriore opened his first store in Piazza Cadorna in Milan. The store was named Giada after his newborn daughter. Today Michele Lopriore is joined by his son Mike and Giada. The new generation, while remaining anchored in solid family traditions of work, passion, and excellence, has brought a new life.